What PageRank Should You Aim at?

What PageRank Should You Aim at?

• The higher the better! The PageRank scale is between 0 and 10. If your site has the PageRank 0, 1, or 2, you should certainly consider establishing a link campaign to attract new links to the site to boost PageRank.
• If your site has the PageRank 3 and you are competing for fairly noncompetitive search terms, you should concentrate on on-page optimization. If you still don’t achieve higher positions, then try to boost the PageRank to 4 or 5. PageRank 4 and 5 are seen as fairly relevant sites and unless you are in a really competitive market, it is probably sufficient to rank well if the on-page optimization is in place. PageRank 6 or higher is sufficient for almost any area of the market. If your site has PR6 or above, other webmasters will naturally want to link to you, so you will be offered reciprocal links almost every day, allowing you to further strengthen your PageRank with little effort.

        

Top Positions In Search Results?

It’s not quite true. You should not think that all you need to do is to get hundreds of links pointing to your website and you'll gain the number one position on Google. Google considers many factors when

working out your website's rankings in search results. If often happens that a page with PR2, for example, gets a higher position than other pages that PR3 or 4. So, it's not the PageRank of a site that

Google primarily focuses on when ranking a site for a set of keywords. Google must be also looking at something else to rank the sites in search results.

Google is known to look at these factors when ranking a web page:

  number and quality of the links from other sites;

  anchor text of the links;

  historical factors;

In the previous chapter we've already talked about the importance to get as many as possible backlinks from quality on-focus sites. Let’s stop at the anchor text and historical factors now. The anchor text is the visual representation of the link. Gone are the times when it was important to have top keywords related to your site in the anchor text.

But you can’t use the same anchor text for all links either. If you build links using the same anchor text, Google sees those links as spam and will discount them heavily.

 After the recent Google Panda Update it’s important that you diversify your anchor text in a 40%/40%/20% manner:

40% contain generic anchors like:

1. Click here
2. Read more
3. Go here
4. Find out more here
5. Find more info here
6. Learn more here
7. Visit this link
8. Click this link
9. Visit this site
10. Continue reading
11. etc.

40% contain a generic anchor and your domain, for example:

1. Visit yourdomain.com site
2. Click yourdomain.com
3. Visit my website domain.com
4. Read more on my site domain.com
5. Find out more at domain.com
6. Click on domain.com for a full article

And 20% of your anchors contain your keywords. That's enough to satisfy Google. Historical factors Google takes into account are:

  When the link is discovered

  Whether the link changes with time

  How quickly the page gets links from other sites

 Gaining links from other sites too quickly can result in your page to be de-indexed by Google. You should make the process of links growth as natural as possible. 

Check PAGE RANK of Web site pages Instantly

Check PAGE RANK of Web site pages Instantly

In order to check pagerank of a single web site, web page or domain name, please submit the URL of that web site, web page or domain name to the form below and click "Check PR" button.

 

the free PR checker tool enables you to check the current pagerank of your web site instantly via the form above, however, you might consider to be quite boring to visit online page rank checking tool every time you'd like to check Google pagerank of your web pages..

so, it might be a good idea to put a small page rank icon to your site to check and displayyour Google rankings right on your web site pages. To check PR icons - click here.

Add Free PAGE RANK Check tool to your site

In order to add this free page rank checker tool to your web site and give your visitors the way to check the ranking of any pages directly from your site, just copy the following HTML code and put it into your HTML document where you want the check page rank tool to appear:

<div style="text-align:center;"> <table cellspacing="1" style="margin:10px auto 40px;width:400px;border:1px solid #DDD;text-align:center;"> <tr><td style="background:#D1FFA4;vertical-align:middle;"> <p style="font-size:11px;font-family:Verdana;margin:0px;padding:2px;color:#666;"><strong>Check Page Rank of your Web site pages instantly:</strong></p> </td></tr> <form action="http://www.prchecker.info/check_page_rank.php" method="post" style="margin:0px;padding:0px;"> <tr><td style="border:1px solid #CCC;padding:10px;background:#DDD;"> <input type="hidden" name="action" value="docheck"> <input type="text" value="http://" name="urlo" maxlength="150" style="width:250px;padding:1px 2px 2px 3px;margin-right:10px;font-size:13px;font-family:Arial;"> <input type="submit" name="submit" value=" Check PR " style="width:80px;font-size:11px;font-family:Arial;padding:1px;"> </td></tr> </form> <tr><td> <p style="margin:0px;padding:3px 0px 1px 0px;color:#AAA;font-size:9px;font-family:Verdana;">This page rank checking tool is powered by <a href="http://www.prchecker.info/" target="_blank">Page Rank Checker</a> service</p> </td></tr></table> </div>

On your web pages the tool will look like this:

Check Page Rank of your Web site pages instantly:

This page rank checking tool is powered by Page Rank Checker service

Page Rank Icons: If you'd like to add a PageRank Button to your site, i.e. the small PR icon that can display the CURRENT Page Rank value of your site right on your pages - click here

Note: Google™ search engine and PageRank™ algorithm are the trademarks of Google Inc.

Page Rank and Google Toolbar in link building

Page Rank and Google Toolbar

• The PageRank feature on the Google toolbar lets you know how important Google considers the page to be. When installed, the Google toolbar will show you the rank of every page you visit. Many experts consider the PageRank to be the most important factor in establishing the relevance of yourweb page for each particular search phrase typed into the Google search box.

How does Google Calculate the PageRank?

• Google calculates the PageRank of your website by counting each incoming link to your site as a vote. For example, if www.site1.com has an outgoing link to www.site2.com, Google considers the link as a vote for www.site2.com. It's like if you were commending a reputable company to your friend – your recommendation strengthens his confidence in that company.
• But Google doesn't rely on the purecount of the links coming to the site in order to calculate the PageRank. The search engine robots analyze the page linking to your site as well. The more relevant the linking page is to the keywords entered, the higher the importance that Google gives to your page. So, keep this in mind when you are thinking about getting one way links to your site, or organize 
• When analyzing the linking page, Google takes into account the following on-page and off-page factors:
    The PageRank of the linking page
    Whether the linking page is on-focus or off-focus. If you have a financial website, an on focus link would be a link from another financial website. A link from a site about flowers would be considered off-focus
    The number of outgoing links on the outgoing link page. A page with 500 outgoing links will not be considered as relevant as a page with only 20 outgoing links
    The quality of the incoming links directed at the website of the outgoing link So, the quantity and quality of links pointing back to your website are the major part of the Google algorithm to calculate the PageRank. 

Link popularity and Reputation in Link Building

When another website links to your web page, this will be used by search engines to vote for your website. Since search engines believe that some links are more important than others, you’ll need to understand the concepts of Link Popularity and Link Reputation in order to build a natural looking link portfolio for your website.

Link Popularity is the quantity of links pointing to your web page from other sites. It can also be determined as PageRank passed to your web page. Some time ago, search engines ranked web pages depending on the number of links pointing to them. It was thought that good pages attracted more links. Nowadays it is changed. Search engines don’t rely on the pure link popularity anymore. They evaluate links based on their importance.

To establish your web pageas important, you can:

1. Get a lot of links from other pages

2. Get several links from already important pages

3. Use both 1 and 2 methods.

However, a few links from other important pages is the most effective way to get a higher page rank because the pages linked from important pages are themselves considered to be important (of

course, the more links from important pages you’ll have, the better). Just a few links from important pages can do more good than a ton of links from unimportant sites. Link Reputationis connected with the typeof keywords you used in your anchor text. It is used to determine relevance for certain search

terms in the search engines. So, you’ll have two tasks to accomplish for a successful link building strategy:

1) get as many links from important pages as possible, and

2) smartly use your target keywords in the link anchor text.

One way and Reciprocal Links in Link Building

• One way link is a link that points from one web page to a page on someone else’s website. On the picture below there is a one way linkbetween Page 1 and Page 2.
• http://site1.com/page1.html------------->http://site2.com/page2.html
• Sometimes webmasters can agree to exchange links with each other. Those links are called reciprocal. The picture below shows the reciprocal links between Page 1 and Page 2.
• http://site1.com/page1.html -------------><-------------http://site2.com/page2.html
• One way links are more valuable than reciprocal links because the search engines “guess” about the secret agreement between the webmasters to exchange links and can often discount reciprocal links in some degree. Yet reciprocal links can still help if they are from most important pages

Inbound and Outbound links ?

An inbound link is a link that points to your web page from a different page hosted on someone else’s website.

inbound links

 An outbound link is located on your website and points to someone else’s page.

outbound link