Link Popularity is the
quantity of links pointing to your web page from other sites. It can also be
determined as PageRank passed to your web page. Some time ago, search engines
ranked web pages depending on the number of links pointing to them. It was
thought that good pages attracted more links. Nowadays it is changed. Search
engines don’t rely on the pure link popularity anymore. They evaluate links
based on their importance.
To establish your web pageas
important, you can:
1. Get a lot of links from
other pages
2. Get several links from
already important pages
3. Use both 1 and 2 methods.
However, a few links from
other important pages is the most effective way to get a higher page rank
because the pages linked from important pages are themselves considered to be
important (of
course, the more links from
important pages you’ll have, the better). Just a few links from important pages
can do more good than a ton of links from unimportant sites. Link Reputationis
connected with the typeof keywords you used in your anchor text. It is used to
determine relevance for certain search
terms in the search engines. So,
you’ll have two tasks to accomplish for a successful link building strategy:
1) get as many links from
important pages as possible, and
2) smartly use your target
keywords in the link anchor text.
