Page Rank and Google Toolbar
- The PageRank feature on the Google toolbar lets you know how important Google considers the page to be. When installed, the Google toolbar will show you the rank of every page you visit. Many experts consider the PageRank to be the most important factor in establishing the relevance of yourweb page for each particular search phrase typed into the Google search box.
How does Google Calculate the
PageRank?
- Google calculates the PageRank of your website by counting each incoming link to your site as a vote. For example, if www.site1.com has an outgoing link to www.site2.com, Google considers the link as a vote for www.site2.com. It's like if you were commending a reputable company to your friend – your recommendation strengthens his confidence in that company.
- But Google doesn't rely on the purecount of the links coming to the site in order to calculate the PageRank. The search engine robots analyze the page linking to your site as well. The more relevant the linking page is to the keywords entered, the higher the importance that Google gives to your page. So, keep this in mind when you are thinking about getting one way links to your site, or organize
- When analyzing the linking page, Google takes into account the following on-page and off-page factors: The PageRank of the linking page Whether the linking page is on-focus or off-focus. If you have a financial website, an on focus link would be a link from another financial website. A link from a site about flowers would be considered off-focus The number of outgoing links on the outgoing link page. A page with 500 outgoing links will not be considered as relevant as a page with only 20 outgoing links The quality of the incoming links directed at the website of the outgoing link So, the quantity and quality of links pointing back to your website are the major part of the Google algorithm to calculate the PageRank.
