- One way link is a link that points from one web page to a page on someone else’s website. On the picture below there is a one way linkbetween Page 1 and Page 2.
- http://site1.com/page1.html------------->http://site2.com/page2.html
- Sometimes webmasters can agree to exchange links with each other. Those links are called reciprocal. The picture below shows the reciprocal links between Page 1 and Page 2.
- http://site1.com/page1.html -------------><-------------http://site2.com/page2.html
- One way links are more valuable than reciprocal links because the search engines “guess” about the secret agreement between the webmasters to exchange links and can often discount reciprocal links in some degree. Yet reciprocal links can still help if they are from most important pages
One way and Reciprocal Links in Link Building
